Traction. That was the word that haunted their fund-raising lives. What is it? Why is it so elusive? How do you get it? How do you demonstrate it? These are the questions that the Traction Gap Framework helps management teams and their investing sponsors address.
The Lean Launchpad class was developed to help entrepreneurs go from an idea to a product that customers want. The Traction Gap is a much needed framework for the next step in that progression, taking a minimally viable product and growing it to sales repeatability and traction.
This is the exact book I would use to teach a class on scaling a company. It focuses on the core business areas entrepreneurs need to professionalize as they go from a pure startup to a solid, growing company – people, product, revenue, and systems. More than that, it gives them milestone metrics based on successful companies to help them gauge their progress and communicate better with investors.
Bruce is one of the leading experts on scaling startups, especially in the enterprise. Traversing the Traction Gap packages up years of lessons and contains exactly the type of information and guidance that would have accelerated our growth early on!
All early stage startups are faced with the challenge of traversing the Traction Gap. To make it, they need a well-defined strategy that addresses a combination of product, team, revenue and operational systems.
Traction. That was the word that haunted their fund-raising lives. What is it? Why is it so elusive? How do you get it? How do you demonstrate it? These are the questions that the Traction Gap Framework helps management teams and their investing sponsors address.
The Lean Launchpad class was developed to help entrepreneurs go from an idea to a product that customers want. The Traction Gap is a much needed framework for the next step in that progression, taking a minimally viable product and growing it to sales repeatability and traction.
This is the exact book I would use to teach a class on scaling a company. It focuses on the core business areas entrepreneurs need to professionalize as they go from a pure startup to a solid, growing company – people, product, revenue, and systems. More than that, it gives them milestone metrics based on successful companies to help them gauge their progress and communicate better with investors.
Bruce is one of the leading experts on scaling startups, especially in the enterprise. Traversing the Traction Gap packages up years of lessons and contains exactly the type of information and guidance that would have accelerated our growth early on!
All early stage startups are faced with the challenge of traversing the Traction Gap. To make it, they need a well-defined strategy that addresses a combination of product, team, revenue and operational systems.
Traction. That was the word that haunted their fund-raising lives. What is it? Why is it so elusive? How do you get it? How do you demonstrate it? These are the questions that the Traction Gap Framework helps management teams and their investing sponsors address.
The Lean Launchpad class was developed to help entrepreneurs go from an idea to a product that customers want. The Traction Gap is a much needed framework for the next step in that progression, taking a minimally viable product and growing it to sales repeatability and traction.
This is the exact book I would use to teach a class on scaling a company. It focuses on the core business areas entrepreneurs need to professionalize as they go from a pure startup to a solid, growing company – people, product, revenue, and systems. More than that, it gives them milestone metrics based on successful companies to help them gauge their progress and communicate better with investors.
Bruce is one of the leading experts on scaling startups, especially in the enterprise. Traversing the Traction Gap packages up years of lessons and contains exactly the type of information and guidance that would have accelerated our growth early on!
All early stage startups are faced with the challenge of traversing the Traction Gap. To make it, they need a well-defined strategy that addresses a combination of product, team, revenue and operational systems.
TRACTION.
WHAT IS IT? HOW DO YOU GENERATE IT?
These are the questions that Traversing the Traction Gap helps management teams and their investors address.
The Traction Gap occurs during the transition from promising product to a scalable business. Traversing the Traction Gap aims to dramatically reduce the failure rate of venture-backed startups during this challenging period.
Traversing the Traction Gap is invaluable both as a navigational instrument to chart courses through the unpredictable currents of disruptive innovation and as a communication device to align CEOs, management teams, and investors.
WANT MORE?
Wildcat Venture Partners developed the Traction Gap Framework to help entrepreneurs during the period between a startup’s initial product release and the product’s ability to generate traction in the market.
As startups reach each successive value inflection point along the Traction Gap Framework, they substantially increase in value because they have demonstrated a certain amount of market acceptance and risk reduction.
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